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March 2007


Features

Cover Story
Web Pioneer
  by Rich Smith
  When it comes to buttock implants, all (Google) roads lead to Douglas M. Senderoff, MD, FACS

Ready for Prime Time
  by Alan J. Bauman, MD
  Eyelash transplantation is not just for reconstructive purposes anymore. It is becoming part of the aesthetic surgery mainstream
Conservative CO2 Laser Resurfacing
  by Joseph P. Niamtu III, DMD
  "Light" and "ultralight" techniques expand the uses of an old standby
Facial Photorejuvenation
  by R. Stephen Mulholland, MD
  This versatile procedure can bring patients in before they’re ready for surgery—or keep them coming afterward
Take a Closer Look
  by Lesley Ranft
  Is a before-and-after photo posted on a Web site really worth 1,000 words?
Why Public Relations?
  by Jason C. Ellman
  A brief look at public relations’ role in your marketing mix


Departments

  Editor's Message
Lasermania
  by Michael J. Block
  In Depth
And Now . . . Disappearing Tattoo Ink; This Laser Restores Hair
  In Review
Report from the 23rd Annual Scientific Meeting of the American Academy of Cosmetic Surgery
  Spotlight
Energy-Based Technologies
  In Practice
Recover in Style
  by G.F. Sheffer
  A premium recovery retreat flourishes in Beverly Hills
  Insider
Leslie C.M. Amodei, Marketing Manager, Rhytec
Marketplace
  The latest plastic surgery products and services
  The Last Word
Make Your Web Site Pop
  by Glen Lubbert
  Here are six copywriting tips to induce prospective patients to start reading and keep reading
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